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An individual essay assignment of 1500 words.
To what extent do you believe segmentation theory it is still relevant in today’s world?
A good starting point to establish the bases of the theory of segmentation and why marketers might use it to underpin their marketing strategies. It is a very simple idea but actually can marketers ‘profile’ their customers so marketers today in particular on-line, the idea of groups of people with similar wants and needs is relevant when we are all individuals.
These are just a few ideas in fact there is no one right answer.
The main focus is in the title of your essay and that is a critique of theory based on your wider reading. This means academic journal articles of which I expect you to refer to at least twenty to support your critique.
Only use books and other web sources for examples. Make sure you bring your analysis up to date.
At least 20 references are needed.