Topic Statement and Problem Statement

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I want to develop a marketing strategy to measure the success of website. Since my company is a start up, part of my business strategy is create opportunities and have more visibility on the internet. The link to my business website is https://starboard.network. This is not a research to make a website but how to measure its success.
This particular assignment is Research Proposal. I also need to create Topic Statement and Problem Statement for this assignment.
I have provided some references you can use, but feel free to use other references.
This is a Senior Project, so this will be an ongoing project. I will provide supporting files for project.

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