Understanding the business and economic environment

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PESTLE analysis of the UK: 2012 – 2022
This is a 1,500 word essay (+/- 10% tolerance) on an issue relevant to international business and their management functions. The topic of the assignment has been drawn from the first two lectures and relates to the application of PESTLE analysis to the UK.
You are required to use PESTLE framework to scan the UK market for a multinational firm in manufacturing industry, wishing to set up a business project in the country. Your task is to conduct research and find time series forecast trends, up to year 2022, for ONE determinant of each PESTLE factors for the analysis.
You will benefit from your endeavor if you choose a manufacturing industry from the Reading List and to consider your choice of determinants early in the course. This will enable you to carry out a good level of analysis of the UK market and to summarize your findings for both favourable and unfavourable factors. You should consider those factors that will affect the future business prospect of the firm and hence the decision as to whether they should set up the business operation in the UK. You are strongly advised to work closely with your PAL Leader and to check out the library’s iSkillZone web pages during the first few weeks of the semester to become familiar with good essay writing.
The assignment task is:
“Using the PESTLE framework, analyse the relevant factors of the external business and economic environment of a multinational manufacturing firm that will enable them to make strategic decision for setting up business operation in the UK.”
Note that your assignment will be assessed applying the following criteria:-
1. Define the purpose of PESTLE analysis and spell out some of the main constituents of each factor. (Word limit = 200 words; weight = 15%).
2. Present time series forecast trends for one of your chosen element of each factor up to 2022 with a brief explanation. (Word limit = 300 words; weight = 35%).
3. Discuss the implication of your findings with respect to the UK domestic market in terms of risk, costs and benefits for setting up a manufacturing base in the UK. (Word limit = 1000 words; weight = 40%).
(a) Harvard referencing system within and at the end of text, (b) writing style that includes sentence and paragraph structures, punctuation and page numbering and c) font Arial or Calibri size 12 with 1.5 line spacing. (Weight = 10%).

Harvard Referencing

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