Unilever in Brazil

Unilever in Brazil
In Class Key discussion question:

  • Should Unilever enter the low-income consumer market? If yes, how should it position its offering and what marketing mix should it use?

Analysis questions:

  • Identify Unilever’s motivation to enter the low-income consumer market. What goal(s) was Unilever trying to achieve?
  • Analyze the low-income market and identify the underlying needs Unilever should target with its offering.
  • Propose a positioning strategy for Unilever’s offering
  • Propose a marketing mix for Unilever’s offering (product formulation, brand, price, incentives, communication, and distribution) that will enable Unilever to achieve its goal(s)


Place this order or similar order and get an amazing discount. USE Discount code “GET20” for 20% discount

Posted in Uncategorized