Unilever/Procter & Gamble Part Two

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Unilever/Procter & Gamble Part Two
(60 Points)
Now we will evaluate the current marketing strategy, and consumers of your assigned product (questions 1-4).  Based on your research in part 1 and your evaluation of their marketing strategy in questions 1-4, you will propose a growth opportunity for the company (questions 5 & 6). Your team has to research the consumers in the product category.  All charts and graphs you provide have to include an interpretation. For this assignment, your team must create a PowerPoint deck. Decks should not exceed 30 slides.
 

  1. Evaluate the characteristics of the product category.
  1. What is the consumer decision-making process for this item/category? How much involvement is there in decision-making? (MKTG 11 Pages 90-106)
  2. Where does the product category fall in the product life cycle? (MKTG 11 Pages 202-205) Support your response with appropriate arguments. How does it impact the marketing mix and overall marketing objectives?

 

  1. Segmentation Strategies – Research and basic consumer visits to the retail environment can aid in addressing this question.
  1. How is the category segmented by need/benefits sought and usage rate?
  2. What consumer segment(s) is/are the companyfocused on in the product category?
  3. Does the company use a differentiated or undifferentiated targeting strategy? (Pages 146-148) Please explain and use examples.

 

  1. Who are the consumers of your product?
  1. What are the demographic segments of your product’s customers? Specifically, discuss age, gender, income, and family lifecycle.
  2. What are the psychographic segments of your product’s customers? Specifically, discuss motives and lifestyles.

 

  1. Based on your research above:
  1. Create a thorough SWOT analysis for your product. In the SWOT, you must identify an opportunity and a threat for at least 3 of the environmental factors. (Social, demographic, technological, economic, political and legal, competitive)
  2. What conclusions do you draw from the SWOT analysis?
  3. What actions should the company take to fix issues, or capitalize on opportunities?

 

  1. Based on your understanding of the industry, the product category and the company, as well as the target consumers and SWOT analysis, define a growth opportunity for your company. This can be a new category, a product within the category or even a service that is related. It should be something that is a natural outflow of your previous work. (Solves a problem, or capitalizes on an opportunity)  Be sure your initiative is tied to your previous work and what you have reported about the environment, industry and category. Explain why your proposal works.

 
 
 
 
 

  1. Write a value proposition for your new product/initiative: (follow this format precisely)
    For: (Target audience)
    Who seek: (benefits sought)
    We provide: (benefits provided)
    Unlike competitors: (competitive advantage)

You can believe this because: (features, success, and testimony)
A value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you. In a nutshell, value proposition is a clear statement that:

  • Identifies the target audience
  • Explains how your product solves customers’ problems or improves their situation (relevancy),
  • Delivers specific benefits (quantified value),
  • Tells the ideal customer why they should buy from you and not from the competition (unique differentiation or advantage).
  • And explains why the consumer should believe this.

 
 

Our academic experts are ready and waiting to assist with any writing project you may have. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs.

GET A 40% DISCOUNT ON YOU FIRST ORDER

ORDER NOW DISCOUNT CODE >>>> WELCOME40

 

 

Posted in Uncategorized

Unilever/Procter & Gamble Part Two

Our academic experts are ready and waiting to assist with any writing project you may have. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs.

GET A 40% DISCOUNT ON YOU FIRST ORDER

ORDER NOW DISCOUNT CODE >>>> WELCOME40

Unilever/Procter & Gamble Part Two
(60 Points)
Now we will evaluate the current marketing strategy, and consumers of your assigned product (questions 1-4).  Based on your research in part 1 and your evaluation of their marketing strategy in questions 1-4, you will propose a growth opportunity for the company (questions 5 & 6). Your team has to research the consumers in the product category.  All charts and graphs you provide have to include an interpretation. For this assignment, your team must create a PowerPoint deck. Decks should not exceed 30 slides.
 

  1. Evaluate the characteristics of the product category.
  1. What is the consumer decision-making process for this item/category? How much involvement is there in decision-making? (MKTG 11 Pages 90-106)
  2. Where does the product category fall in the product life cycle? (MKTG 11 Pages 202-205) Support your response with appropriate arguments. How does it impact the marketing mix and overall marketing objectives?

 

  1. Segmentation Strategies – Research and basic consumer visits to the retail environment can aid in addressing this question.
  1. How is the category segmented by need/benefits sought and usage rate?
  2. What consumer segment(s) is/are the companyfocused on in the product category?
  3. Does the company use a differentiated or undifferentiated targeting strategy? (Pages 146-148) Please explain and use examples.

 

  1. Who are the consumers of your product?
  1. What are the demographic segments of your product’s customers? Specifically, discuss age, gender, income, and family lifecycle.
  2. What are the psychographic segments of your product’s customers? Specifically, discuss motives and lifestyles.

 

  1. Based on your research above:
  1. Create a thorough SWOT analysis for your product. In the SWOT, you must identify an opportunity and a threat for at least 3 of the environmental factors. (Social, demographic, technological, economic, political and legal, competitive)
  2. What conclusions do you draw from the SWOT analysis?
  3. What actions should the company take to fix issues, or capitalize on opportunities?

 

  1. Based on your understanding of the industry, the product category and the company, as well as the target consumers and SWOT analysis, define a growth opportunity for your company. This can be a new category, a product within the category or even a service that is related. It should be something that is a natural outflow of your previous work. (Solves a problem, or capitalizes on an opportunity)  Be sure your initiative is tied to your previous work and what you have reported about the environment, industry and category. Explain why your proposal works.

 
 
 
 
 

  1. Write a value proposition for your new product/initiative: (follow this format precisely)
    For: (Target audience)
    Who seek: (benefits sought)
    We provide: (benefits provided)
    Unlike competitors: (competitive advantage)

You can believe this because: (features, success, and testimony)
A value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you. In a nutshell, value proposition is a clear statement that:

  • Identifies the target audience
  • Explains how your product solves customers’ problems or improves their situation (relevancy),
  • Delivers specific benefits (quantified value),
  • Tells the ideal customer why they should buy from you and not from the competition (unique differentiation or advantage).
  • And explains why the consumer should believe this.

 
 

Our academic experts are ready and waiting to assist with any writing project you may have. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs.

GET A 40% DISCOUNT ON YOU FIRST ORDER

ORDER NOW DISCOUNT CODE >>>> WELCOME40

 

 

Posted in Uncategorized