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Use this area to submit your MNE Evaluation Week 3 assignment.
For the Week 3 assignment, using the same company you used in Week 2, create a paper that answers the following questions (in the form of a cohesive report, not just a listing of the answers):
Of the four choices described in Chapter 4 of the text and slides, what organizational configuration (see pp. 296-304) does the company you chose ( COMPANY IS Coca Cola) use to “develop and deliver layers of competitive advantage” (Bartlett & Beamish, 2014, p. 310)? Why did you choose this configuration?
Does the company use the traditional or emerging change model (see p. 307)? What is your evidence?
In Supplemental Reading #4-2, Kumar and Puranam (2011) describe a T-shaped structure, which they claim has a higher level of competence in working across countries and in the geographic dispersion of skills, capabilities, and resources. Would the company you chose benefit from such a structure? If so, how? If not, why not?
Based on your research this week, do you still believe the internationalization mentality you identified in Week 2 is correct and why? If not, which one do you now feel is correct, and why?
Each week’s assignment should be between 500 and 1000 words (approximately 3 to 6 pages) words long for the body of the material, which excludes title page, table of contents, exhibits or tables, and references. Please address all the required content for the specific assignment, including proper formatting, Title Page, Table of Contents, Introduction, Conclusion, References, Exhibits (if appropriate), and citations. Please note that you will not be able to find all the information you need for this assignment in the textbook. Additional research is both required and expected. Submitting more than 1000 words is acceptable if required to fully answer the questions in the assignment. My experience is that the questions cannot be completely answered in less than 500 words.
Northwood University has chosen APA as the formatting guide for written submissions, and they require me to include it in the grading of papers. There are a number of very good resources available to students to help with APA formatting in the Student Resources tab. I have also included a document in this folder that describes the errors I see most often. Please take the time to review these resources, as compliance with APA requirements is part of your grade (as described in the rubric).
This assignment is due at 6:00 PM ET (Midland, Michigan, time) on Sunday. No late assignments will be accepted.
Bartlett, C. A., & Beamish, P. W. (2014). Transnational management: Text, cases, and readings in cross-border management (7th ed.). New York, NY: McGraw-Hill.
Kumar, N., & Puranam, P. (2011). Supplemental Reading #4-2: Have you restructured for global success? In C. A. Bartlett, & P. W. Beamish, Transnational management: Text, cases, and readings in cross-border management (7th ed., pp. 376-383). New York, NY: McGraw-Hill.