Using Chapters 5 & 6 in the book, please suppose that you have $100,000 to invest in a service firm (THIS IS AN ACTUAL COMPANY THAT YOU IDENTIFY IN THE FIRST SENTENCE). Based upon the information contained in these pages, please state which service firm that you would pick and justify your logic.
Must use the book: Magnini, Vincent P. (2015). Surprise! The Secret to Customer Loyalty in the Service Sector. Business Expert Press: New York, NY.
- Grasp (did the student write commentary demonstrating that s/he understands the book’s concepts?) è 25 pts possible
- Understandability (can the commentary that the student wrote be understood by the reader?) è 25 pts possible
- Insight (did the student write commentary demonstrating that s/he gave adequate thought to the application of the book’s concepts the question at hand?) è 25 pts possible
- Writing quality è 25 pts possible