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Visit the Levi Strauss & Co. archive and store.
Jeans are arguably the garment most closely associated with American fashion. They have worked their way into global style networks both in production and consumption. Look at the Levi’s jeans and other products. Then write a paper examing one of the following categories:
Manufacture: Where are new Levi’s garments made? How do you think that connects with garments’ retail prices, and why? What kind of impact might this have on both the U.S. and foreign communities and markets?
Spread of style: Why have jeans become such a global phenomon in terms of style? How do you feel about their displacing of more local, older dress traditions? What is gained? What is lost?
Collectibility: Certain vintage jeans have become hugely valuable with collectors, especially in Japan. Why? How have the Japanese collectors influenced the use Levi Strauss makes of its archive, and what the company has chosen to produce? Is this positive? Negative? Or neither? Why?
Please include photos with your paper.