We have discussed a variety of psychological effects that influence price sensit

We have discussed a variety of psychological effects that influence price sensit

We have discussed a variety of psychological effects that influence price sensitivity including prospect theory. There are a variety of effects relating to prospect theory (see chapter 2,3,4 slide 52-62). Please pick one of these effects, explain it and come up with a recent example of this effect you have witnessed recently or have been subject to.

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