Week 7 From the e-Activity analyze the essential manner inwhich the new Southwe

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Week 7 From the e-Activity analyze the essential manner inwhich the new Southwest-AirTran merger and resulting low-coststructure strategy could maximize both companies long-termprofitability. Support your response with at least two (2) examplesthat illustrate the manner in which each company would avoid risksassociated with becoming too dependent upon its corporate partner. From e-Activity determine the fundamental drawbacks associatedwith horizontal integration. Suggest another corporate-levelstrategy that could redefine the Southwest business model and thusallow the company to increase its competitive advantage within achanging industry environment. Provide a rationale to support yourresponse. Watch the video titled Southwest Eyes Market Growth WithAirTran Merger (6 min 4 s). Video Source: PBS NewsHour (2010September 27). Southwest Eyes Market Growth With AirTran Merger[Video file]. Retrieved from http://www.youtube.com/watch?v=D0d6y1xRqGU.

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