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Welcome to the MBA capstone course using the simulation. In this course, you will assume the role of CEO for a technology company. Using a sophisticated online simulation, you will make critical business decisions in the areas of strategy, research and development, marketing, sales, operations, and finance. These decisions will determine the success of your company over an 8-year period while your are in direct competition with other student CEOs in the course.
The stockholders meetings should be structured in a manner befitting a real stockholder meeting. It needs to focus on the corporate results of the previous 2 years (two rounds) and needs to be detailed enough to satisfy the average stockholder.
But I caution you on giving too much detail. It is not recommended that you speak about your corporate strategy during your weekly stockholder presentations. If you are doing this class as an in-resident course, speaking about your strategy could give your classmates (competitors) a leg up in competing with you.
You do need to speak about your results as you see them. What is going well and what is not should also be included in the presentation. Stockholders want to see that you understand the competitive environment, so be sure to include an analysis of the industry as you see it.
Lastly, be sure to keep the stockholder presentation upbeat. Stockholders do not want to hear a lot of bad or poor results. Be factual, but do not dwell on the negative.
Each Team can earn a maximum of 5 stars per round. Stars represent an overall performance evaluation, much like the stars in the Morningstar ratings. One star is issued in CAPSIM for each of the following:
‐ Contribution margin over 30%
‐ Zero emergency loan
‐ Satisfy 95% of demand and have less than 90 days of inventory
‐ Increase in stock price over last year
‐ Profit greater than zero