What are General Mills’ corporate-level strategies?

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TOPIC DISCUSSION
Using the framework discussed in the background readings, critically analyze General Mills’ strategic choices at the Corporate level (remember that “corporate” level is the very highest level of the organization, with lower levels being the “functional” and the “business” levels).
TOPIC 1:
What are General Mills’ corporate-level strategies? What generic Porter strategy does the company follow? Are General Mills’ strategic choices aligned with the Porter generic strategy you believe the company follows?
TOPIC 2:
Using the Grand Strategy Selection Matrix, or GSSM (the GSSM can easily be found via a Google search), decide which one of the four quadrants General Mills fits best within? Defend your decision!
ANSWER EACH TOPIC SEPARATELY. USE THE AT LEAST FOUR OF THE REFERENCES BELOW TO ANSWER THE QUESTIONS. CITE PROPERLY THROUGHOUT THE DISCUSSIONS.
Competitive advantage (2010). Quick MBA. Retrieved on August 27, 2014, from http://www.quickmba.com/strategy/competitive-advantage/
Garmon, M. (2014). Tablet Development Sim. Retrieved on November 4, 2014 from https://forio.com/simulate/michael.garmon/tablet-development-sim/simulation/
Iansiti, M. and Levien, R. (2004). Strategy for small fish. Harvard Business School Working Knowledge. Retrieved on August 27, 2014, from http://hbswk.hbs.edu/item/4331.html
Kim, W. C. and Mauborgne, R. (2009), What is BOS? Nine key points of Blue Ocean Strategy. Retrieved on August 29, 2014, from http://www.blueoceanstrategy.com/abo/what_is_bos.html
Liang, T., Czaplewski, A., Klein, G., & Jiang, J. (2009). Leveraging first-mover advantages in internet-based consumer services. Communications of the ACM, 52(6), 146-148. Retrieved on August 27, 2014, from EBSCO.
Luca, A. (n.d.). Strategic Choices. PowerPoint presentation.
Porter’s generic strategies. (2007). Quick MBA. Retrieved on August 27, 2014, from http://www.quickmba.com/strategy/generic.shtml
Scilly, M. (2015). Examples of cost leadership and strategy marketing. Small Business Chron. Retrieved from http://smallbusiness.chron.com/examples-cost-leadership-strategy-marketing-12259.html
Optional Reading
Akan, O., Allen, R. S., Helms, M. M., & Spralls, S.A. (2006). Critical tactics for implementing Porter’s generic strategies. The Journal of Business Strategy, 27(1), 43-53. Retrieved on August 29, 2014 from ProQuest.
Ormanidhi, O., & Stringa, O. (2008). Porter’s model of generic competitive strategies. Business Economics, 43(3), 55-64. Retrieved on August 29, 2014 from EBSCO – Business Source Complete.

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