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Primary research: Questionare of locals from United Arab emirates
Secondary research: Academic sources
– Introduction (500 words)
– Methodology (700 words)
– Abstract (100 words)
1. Literature Review (1000-1500 words) :
What is the impact of various economic and financial crisis on the consumption of the luxury goods?
– Define luxury goods
– Various types of luxury goods
– Data and trend/ examples of the impact of the financial crisis on consumption behavior, include the impact of financial crisis on consumption of luxury brand in United Arab Emirates
– Determinants of these changes in consumption behavior, rich/ gov support/ family/ young/ savings/ old/ sick
– How would various government support would have an impact on this consumption behavior during a crisis?
2. Finding and discussion (1300-1500 words):
What is the impact of the most recent crisis (Covid-19) on the consumption of the luxury goods for UAE millennials?
– Analyze data of Questionnaire of locals only (see attached document)
– The Rational behind choosing UAE as case study
3. What are the new habits consumers can inquire because of the new regulations in relations to shopping, attending events?