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Write a 2100- to 2800-word paper that accomplishes thefollowing:o Explain how new social media tools may be used to distributemessages to consumers and clients.o Explain how to determine the best tools to use in specificsituations.o Analyze the ethical issues involved in social media use and howto address them. The analysis should include the following:Security concerns such as identity theftCredibility maintaining trust and honestly in marketing andadvertising product reviews and commentsPrivacy and sharing private information without consentMaintaining reputationo Outline the formal documents needed to launch the new e-commerceunit: the executive summary business description operations planfinancial plan marketing plan and competitor analysis. Outlinesshould consist of the following:Thorough lists of the document contentsBrief descriptions of each part of the documentSupport each step with research such as examples and casestudies.Format your paper according to APA standards.