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Write a 4- 6 page comparison and contrast paper on Southwest Airlnes and Jetblue.
Compare and contrast the following topics in the organizations: Mission Statements, Porter’s Five Forces or PESTLE Analysis, the company’s marketing strategies, the company’s financial forms (Statement of Financial Accounting Standards, Cash flow after operations, EBITDA, Contribution Margin), the company’s c-level organizational chart, and how these companies are protrayed in the media.
Below are some tips to enhance your paper:Provide no less than a page and no more than a 1 pageexecutive summary as the first page of your paper.
Provide tables and/or graphs in appendices to illustrate keycomparisons in areas such as financials, major differences inpersonnel and key leader organizational structure, etc.
Resist internal biases and provide statements/facts supportedby literature. For example, do not provide just positive inputfor your organization from your organizations website.Similarly, do not find only negative input from a critic of your 1 / 2comparative organization.