You are required to write a business plan either for a business idea you have. This can be a real or an imaginary business or a plan for an existing small business.

You are required to write a business plan either for a business idea you have. This can be a real or an imaginary business or a plan for an existing small business. Whilst you do not have to follow any precise format, a specimen format is provided in the textbook. The interactive chapter exercises on the textbook website allow you to build your plan step-by-step and place it in this format.
A profit projection, breakeven calculation, monthly cash flow forecast and balance sheet are required for only the first year and should be included in the appe3ndix. You must also provide details of the assumptions on which these are based.
References: Academic citations (e.g. to academic models) are not expected in a business plan, but if you do use them ensure that they are properly referenced. However, if you cite sources for information used (e.g. market size) you must ensure that they are properly referenced (normally a web reference).
    Clarity, consistency and originality of value proposition(s)            10%
    Clear identification of target market segment(s)                10%
    Comprehensiveness of market and competitor analysis            10%
    Consistency/originality of core marketing & entry and/or growth strategies    10%
    Comprehensiveness and accuracy of financial projections            20%
    Comprehensive identification of resources required and financing        10%
    Identification of material risks    and their mitigation                10%
    Realism and practicality of plan                        10%
    Overall presentation, including clarity of English                 10%
100%

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