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YOU ARE SUBMITTING THIS ASSIGNMENT TO A CEO who believes his company is in trouble. Think of this as a consulting report; write up your response with that in mind. You have to go beyond just answering a few questions; the questions are guides, not the end result. Your story is important.
Originally a small electronics consultant firm, Blackberry was a critical stepping stone to the current age of smart phones. Blackberry is a symbol of how quickly high tech fortunes can change. Slow to respond to the iPhone and Samsung, this once darling of the innovative is rapidly losing market share and income. How should this company pivot to meet the future? This was a company that once had $11B/yr in revenue. They continue to contract.
Strategy: Recommend a strategy to fix the company based on the 4 P’s (Tip – Price, Product, Place, Promotion = Marketing Mix) (1.5 pages)
4. Product: What are the current baseline features; how do they address customer need; what needs to be changed. (1 page)