you are to conduct a case study analysis, using one of the 35 cases in the textb

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you are to conduct a case study analysis, using one of the 35 cases in the textbook (Ryanair, Adnams, etc.).
CASE STUDY ANALYSIS
For your final paper in MGMT410, you are to submit a case study analysis. This case study analysis will be based on 1 of the 35 cases (Part 4, beginning on page 537) in your e-textbook and a minimum of 3 FULL pages of text.
You may not use a paper or any part of a paper from a previous class. This is plagiarism, a violation of AMU’s policies on Academic Dishonesty outlined in the AMU Student Handbook.
ASSIGNMENT INSTRUCTIONS
Read the case study and answer the following three questions in your paper.
Assess the effectiveness of your company’s leadership.
Discuss the basis of your company’s competitive advantage and the potential challenges to its strategy.
What growth strategies might your company pursue?
FORMAT INSTRUCTIONS
You are to support your ideas, arguments, and opinions with independent research, include at least two (2) supporting references or sources (NOT Wikipedia, unknown, or anonymous sources), and format your work in accordance with 7th edition APA formatting which includes:
A Title Page, ***On your Title Page, include the name of your selection.***
An Abstract with (3-5) Keywords
A minimum of 3 FULL pages of written content
Times New Roman
12 font
1″ margins
Left justified
A Reference page
(See the attached document titled, APA Format Sample Paper for further details on APA.)
Your Title Page, Abstract, and Reference page DO NOT count towards the 3 full pages of written content.
While this is a management course, it is expected you will adhere to academic standards of writing which include spelling, grammar, and writing mechanics.
SUBMISSION INSTRUCTIONS
You are to submit your work as an MS WORD ATTACHMENT titled your last name-assignment name (IE: Hooper-Week 7 Paper).
Reminder: Late submissions will receive a 10% flat penalty. Assignments submitted after the 7th day without an approved extension will receive a zero.
Approved Extensions: Extensions will only be consider if requested prior to the published submission date. If you request an extension on the final day of submission, a DRAFT copy of your paper must be included.

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