You will create a new fictional product, or enhance a product/service either cur

You will create a new fictional product, or enhance a product/service either cur

You will create a new fictional product, or enhance a product/service either currently in development, or already on the market, and discuss why you think it would be successful. You will be presenting this product in front of the class in a presentation form. In your presentation, be sure to address the following areas:
The name of the product/service and brief explanation
Proposed pricing strategy
Proposed marketing budget
Proposed integrated marketing communications solutions
Tools at your disposal for effective marketing
The problem(s) this product/service solves
How you identified the problem
Whether this is a B2B or B2C product/service
Length of time the product/service will survive in its first iteration
How you would manage a second iteration within the product lifecycle
You must have some form of visual aids – PowerPoint, Google Slides, Prezi, Canva, Keynote, etc.