ZEZO is an Egyptian local retailer. It is the second retailer in Egypt based on

ZEZO is an Egyptian local retailer. It is the second retailer in Egypt
based on

ZEZO is an Egyptian local retailer. It is the second retailer in Egypt
based on revenues in 2023. ZEZO follows a growth strategy using cost
leadership and mass market strategy. Its market segment is the
Egyptian middle class. The top managers want to expand their work to
the upper social class (Top-top/ Top-Middle/ Top-low). As a strategic
consultant, give the company a strategic path to this choice by:
.
1-Create an Issue Priority Matrix to categories the External
environment factors analysis.

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