1. Identify your start-up’s critical challenges in growing its market share agai
1. Identify your start-up’s critical challenges in growing its market share against established players such as Uber Eats
and Doordash.
2. Using your understanding of creating new market spaces covered in Kim & Mauborgne’s article, outline and
critically justify three (3) strategies your start-up can use to create new market spaces. (The article is available as a
reading on vUWS in Module 7)
3. Identify and discuss the potential organisational creativity barriers that could affect your start-up’s possible success
in introducing creative ideas? How can the start-up manage and prevent the difficulties created by these barriers?
4. Outline a recommended corporate social responsibility strategy to improve your start-up’s responsibility to society
and the environment. The strategy should consider the impact of macro-environmental forces, .eg.technology and
economic-social, political, and environmental.
