You are the marketing manager of a company you select (real or imagined). The pr

You are the marketing manager of a company you select (real or imagined). The pr

You are the marketing manager of a company you select (real or imagined). The president of the company has asked for a briefing on key considerations for the planned implementation of a new CRM.
Identify and describe an implementation plan and change management best practices.
Use APA formatting (title page, double space, references and citations) and include at least two external references.