One popular growth strategy used by marketing managers is new product developmen

One popular growth strategy used by marketing managers is new product developmen

One popular growth strategy used by marketing managers is new product development. While new product development is a popular technique, it is not always successful. Many products released to the market often have a short product life cycle. One popular method to increase the chances of success for a new product is utilizing the stage-gate approach, as discussed in Chapter 18.
Respond to the following, considering a company you work for now or in the past.
Propose an original new product for that organization using the stage-gate process.
Provide specific examples for each of the five steps of the stage-gate process.
Use one scholarly source in addition to the text.