Pick two business concepts, one that is embryonic and one that is more refined,

Pick two business concepts, one that is embryonic and one that is more refined,

Pick two business concepts, one that is embryonic and one that is more refined, and prepare a 4 – 5 page essay addressing the following questions for each:
-Is there a market?
-Can we compete and win?
-Will the leadership position endure?
-What are the two or three issues and areas of uncertainty that will determine whether the concept is a success?
This assignment must be in APA format. You must provide at least two outside sources to support your work.