Discuss the following:
1. briefly summarize the key marketing strategy issues i
Discuss the following:
1. briefly summarize the key marketing strategy issues in the case that are still relevant TODAY in addition to contemporary issues you find via research;
2. make thorough recommendations on how the issues should be handled;
3. provide a justification for the recommendations.
The case analysis should be approached as if you are a marketing manager that has been asked to present three long-term strategies to the board of directors of the brand/product in question. Based on your understanding of the case AND external research on the CURRENT situation, what are the three best strategies to revitalize this brand/product to the same target market and/or alternative markets? Please do not limit yourself to the specifics of the case when formulating your strategies. Think ‘BIG PICTURE’ (internal/external factors, complementary products/industries, sustainability, etc.).
3-5 pages, double spaced, 12 font size in Times New Roman
