IMPORTANT: Students need to make one post for each of the four question prompts by 11:59 pm Wednesday and then reply to one other student by 11:59 pm Sunday. NO CREDIT will be given for late submissions.
Four(4) Posts (due 11:59 by Wed) + One(1) Reply to another student’s post (Due 11:59 by Sunday) are Required for each Discussion Board (5 posts/replies * 5 points = Max 25 points for Each Case Discussion)
Prompt Question 1
How attractive is the cruise industry and how is the structure of the industry changing?
Prompt Question 2
What is Vikings competitive advantage in the river and ocean cruising market and how sustainable is it?
Prompt Question 3
Can Viking succeed in the expedition cruise market? Why or why not?
Prompt Question 4
How should Viking set itself apart from its competitors in the expedition cruise market segment?
