Assignment 1: In your opinion, do most crime fighting shows depict “good cops” o
Assignment 1: In your opinion, do most crime fighting shows depict “good cops” or “bad cops?” Why do you think that is? Assignment 2: Welcome to the Media Analysis Discussion Forum!
In this discussion forum, your goal is to analyze and critique a selected media news story. Focus your attention on identifying and discussing the concepts of priming, framing, and cultivating within the chosen piece. To ensure a focused examination, please choose news stories from sources recognized for their trustworthiness. At this stage, we are excluding propaganda pieces.
Here’s a quick breakdown of the concepts you’ll be exploring:
Priming: Analyze how the presented information in the news story might influence the way individuals perceive subsequent related information or events.
Framing: Investigate how the news story strategically presents information to shape audience understanding. Consider which aspects are emphasized and how they contribute to a specific perspective.
Cultivating: Reflect on how prolonged exposure to the chosen news story’s content could potentially shape individuals’ perceptions and attitudes over time.
This analysis will provide a strong foundation for our subsequent exploration of propaganda and bias in the upcoming Forum 2. Your insights into these media techniques and their effects are key to advancing our understanding of media influence.
Each student is required to create two initial posts in separate threads.
Each initial post must include a single linked piece of news media. Acceptable formats include newspaper articles, podcasts, TikToks, or news broadcasts.
Accompany the media link with a critique that highlights instances of media behavior such as priming, framing, or cultivating. This is an opportunity to identify and discuss how the media influences individuals’ perceptions and opinions.
Your critique should be well-reasoned, offering thoughtful insights into the techniques employed by the media piece.
Responses to Peers (Worth 5 points each):Each student is required to respond substantively to at least four peers across their initial posts.
Responses should go beyond simple agreement (“I agree”) and engage in meaningful discussion.
Point out areas of agreement, disagreement, or overlooked considerations within your peers’ critiques.
Aim to foster constructive dialogue by providing well-justified viewpoints and enhancing the overall conversation.
Scoring Breakdown (Total of 50 points):
Response 1:This is an example of framing the Ukraine conflict from the perspective of the success of the counteroffensive. The majority of Americans support sending arms to Ukraine in an attempt for them to restore their territorial integrity. In many ways this clip reinforces viewers that sending arms is justified. It shows the progress of the counteroffensive and ignores some of the difficulties such as trench warfare. In many ways the news segment affirms the agenda of the current administration Framing: The counteroffensive is deemed a success and Ukraine is moving towards key strategic points including a key bridge. Priming: The audience is likely to want to continue to support Ukraine considering the counteroffensive is going so well. Cultivating: The more news stories that support the agenda of the current administration could resonate with voters to justify the cost of the counter offensive. Link Ukrainian forces report breakthrough in counteroffensive – YouTube
Response 2: This is an NBC news story on the shooting epidemic. In some ways this news article attempts to show that there is a mental health component. It frames the epidemic in two ways one is the topic of easy gun ownership and the other involving mental health. The framing of the issue is clear that the number of shootings has increased making America even more unsafe. If a person is an advocate for gun ownership they are likely on the side of Governor Abbot and claiming it is just a mental health crisis. When looking at this news segment from the perspective of cultivation it gives the viewer several choices through the sharing of statistical data. The mental health crisis in the US is not entirely to blame, but to some viewers the issue is clearly framed for them to decide. The cultivation component is that a viewer might see that in states with stronger gun laws have a reduction of these types of events. Some viewers might agree with the president that it is up to Congress to decide. Link: Why are there so many mass shootings this year? – YouTube
Response 3: This is a New York Daily News article written by Dave Goldiner. This article is an example of priming. September 11th being arguably the most traumatic event in modern U.S. history, the mention of it automatically connects the audience to various memories and emotions. The title primes the audience to have negative feelings towards Biden due to the choice of language. By characterizing President Biden as a “no-show” at a memorial ceremony to recognize a national tragedy, the author immediately primes the audience to perceive the action as offensive. The author also frames the decision to not attend the New York memorial ceremony as a retaliatory move due to ongoing tensions between President Biden and Mayor Adams. Within the article the author acknowledges the reasons given that President Biden will commemorate 9/11 in a different location; for those who simply read the headline, negative perceptions will surely be made. Link: Biden to be a no-show at 9/11 ceremony in NYC amid feud with Adams over migrants (yahoo.com)
Response 4:This is an example of both priming and framing. The hook of “Good morning, great news!” prines the audience to be happy about the news that follows. The yellow coloration has a similar effect, as yellow is often associated with happiness and joy. The new story itself is about the ending of the writer’s strike, and this is where the framing aspect comes in. The story is framed as part of a larger struggle for worker’s rights. It presents the WGA as part of the growing number of union organizers across the country. Even more so, it frames the executives of these media companies as part of a class of terrible bosses, which can feel relatable to those who watch it, as everyone has had a bad boss they don’t like. It ends with the idea that unions are an unequivocal good that is the only protection from terrible bosses and business owners seeking to exploit their workers. As this idea is cultivated, it pushes people towards unions as a way to maintain power in their work life. Link:#goodmorningbadnews #hollywood #labor #movies #picket #protest #residu… | Writers Strike 2023 | TikTok
