Task summary:
1. Explain the five steps in the consumer decision-making process and the influence that impacts consumer decisions.
2. Explain how technology affects consumer behavior and decision-making
Full order description:
Dear Freelancer, please write a 3 page APA-style paper using at least 2 sources from the attached documents/previous tasks and at least 2 new academic sources
MAIN DETAILS: To prepare for the Portfolio Project in Module 7, in this Portfolio Milestone, youll provide a portion of your Portfolio Project with the following items:
1. Use the same product brand chosen in Module 3 Portfolio Milestone.
2. Identify and discuss the consumer decision-making process, taking care to explain each step. Walk your reader through each step of the consumer purchase process, defining each step.
a. Identify why a consumer might find themself making this purchase.
b. How would a consumer perform an information search?
c. Evaluate alternatives using a table . In this section, also explain how technology (i.e., the internet) affects consumer behavior and decision-making,
d. What are consumer considerations in their final choice? Provide rationale based on the table above.
e. What might a consumer consider for their outcome and post-purchase evaluation?
3. Provide a conclusion.
ATTACHED:-instructions-rubric-previous tasks
