Imagine if we are launch kids-line for SKIMS:
please create a Creative Strategy
Imagine if we are launch kids-line for SKIMS:
please create a Creative Strategy and Brief to Launch New Product to build a global Integrated Marketing Communication plan. You can write this brief based on the new products idea I uploaded.Please be creative and innovative, do not plagiarism, thanks:)
Be mindful in your answer of the key elements of Skims-kids brand equity and brand DNA.
Please give me the doxc version first; (also provide me the slides later if you can)
You should include:
Create a creative strategy Statement:
Create a creative brief:
Create a strategic marketing launch plan for the kids line
Timing for Launch
Key Product Attributes
Consumer Research to support launch plans
Building Brand awareness with consumer
Distribution/Channel Strategy
Pricing
Promotional Plan: Internet Strategy, Social Media Strategy, Web Strategy, Store Promotion and Events,
PR Strategy, Advertising
3 Year Long Term vision for the brand
