Learning Outcomes:
1.Recognize an understanding of the overall marketing concepts, goals and strategies within the context of organizations goals and strategies. CLO-1
2.Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers decision. CLO-03
3.Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. CLO-04
Assignment Question(s):
Critical thinking
1.Visit the websites for Hydro Flask (www.hydroflask.com), Yeti (www.yeti.com) and Nalgene (www.nalgene.com) bottles. What value do these manufacturers provide customers? How are their value propositions different? CH-1 (4 Marks)
2.As discussed in Ch-2, there are four important macro strategies that can help a firm to develop a sustainable competitive advantage. Critically examine with the help of suitable examples. CH-2 (4 Marks)
3.Suppose an herbal tea company introduced a new product called Mint-Enhanced Teaa mint and lemon herbal tea. How should it go about creating excitement using various social and mobile media tools? CH-3 (2 Marks)
Additional Instructions:
1.Try to submit your Answers based your own understanding.
2.Answer each question not in less than 150 words.
3.Incase of more than 20% Plagiarism of the answers, it will be marked as zero.
4.Support each answer with atleast two references.
Answers
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