Presentation

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1 Presentation
Assessment Title
Presentation
Task Description
This assessment task requires you to conduct a situational analysis that consists of a comprehensive external and internal analysis for a new product or service from the pre-determined list available in the unit’s Moodle page (see assessment section). This assessment sets the foundations for assessment 2. You are required to prepare a 5 minute PowerPoint presentation that includes a maximum of 10 slides (including title and reference slides). Your presentation should at least show an application of all marketing concepts, theories, tools and models discussed in the unit until week 5 to that new product.
Any assessment with a ‘Turnitin’ similarity score of more than 25% will be checked by the marker for plagiarism although it may not necessarily mean that you have plagiarised. If there is a substantial similarity score in the ‘Turnitin’ report, your assessment could be forwarded to an appropriate office/authority.
Weighting
20%
Assessment Criteria
Title slide (1 mark): includes students’ names, ID numbers, unit code and unit name, campus, term and year, the title of the assessment task, and names of the unit coordinator or lecturer/tutor.
Background information of the company and product/service (3 marks): includes aims of the assessment, background information of the company and the product or service chosen.
Situation analysis (5 marks): includes a description of the potential customers (i.e. market size, buying behaviour, etc.), analysis of the competitors and evaluation of the context (i.e. environmental analysis including political, economic, societal, technological and legal aspects).
Conclusion and reference (3 marks): includes a summary of the key points of the presentation. Referencing should follow the APA style.
Evidence of research (5 marks): The quality and integration of research in the presentation to support key points. This should include theoretical and empirical research findings from a combination of at least 10 (ten) academic journals and textbooks. Any website that is used to find statistical information is also considered as part of evidence of research but not part of academic journal or textbooks. Useful websites include Australian Bureau of Statistics, Austrade, CIA Factbook, Doing Business and any state or commonwealth authority websites.
Presentation quality including voiceover (3 marks): Good PowerPoint presentation with clear voiceover. You could be penalised for having small fonts (recommended font size is 20 or larger).
Referencing Style

Submission Instructions
Please ensure you submit your assessment 1 as a Powerpoint presentation (.ppt or .pptx) with voice-over to assessment 1 submission link in unit’s Moodle page.
This assessment task requires you to conduct a situational analysis that consists of a comprehensive external and internal analysis for a new product or service from the pre-determined list (see below). This assessment sets the foundations for assessment 2. You are required to prepare a 5 minute PowerPoint presentation that includes a maximum of 10 slides (including title and reference slides). Your presentation should at least show an application of all marketing concepts, theories, tools and models discussed in the unit until week 5 to that new product.
Product/service
Weblink
Nexba Beverages
https://startups.venturecrowd.com.au/deal/detail/nexba_seriesaextension
Ingogo
https://www.ingogo.com.au/
SpacetoCo
https://www.spacetoco.com/
Fingerschinder
https://www.kickstarter.com/projects/fingerschinder/fingerschinder-r2

Assessment Criteria

Title slide (1 mark): includes students’ names, ID numbers, unit code and unit name, campus, term and year, the title of the assessment task, and names of the unit coordinator or lecturer/tutor.

Background information of the company and product/service (3 marks): includes aims of the assessment, background information of the company and the product or service chosen. Specifically, you will be assessed on the following aspects:

a) Organisation analysis – what does it stand for?

b) Industry definition

Situation analysis (5 marks): includes a description of the potential customers (i.e. market size, buying behaviour, etc.), analysis of the competitors and evaluation of the context (i.e. environmental analysis including political, economic, societal, technological and legal aspects). Specifically, you will be assessed on the following aspects:

a) Macro force analysis

b) Customer analysis

c) Competitor analysis

d) Other stakeholder analysis

e) SWOT analysis

f) Problem and opportunity statement

Conclusion and reference (3 marks): includes an effective summary of the key points of the presentation. Referencing should follow the APA style.

Evidence of research (5 marks): The quality and integration of research in the presentation to support key points. This should include theoretical and empirical research findings from a combination of at least 10 (ten) academic journals and textbooks. Any website that is used to find statistical information is also considered as part of evidence of research but not part of academic journal or textbooks. Useful websites include Australian Bureau of Statistics, Austrade, CIA Factbook, Doing Business and any state or commonwealth authority websites.

Presentation quality including voiceover (3 marks): Good PowerPoint presentation with clear voiceover. You could be penalised for having small fonts (recommended font size is 20 or larger). Specifically, you will be assessed on the following aspects:

a) Quality of visual aides

b) Confidence

c) Simply reading off the slides is not acceptable

d) Time management

e) Clarity of speech and use of pitch, tone and inflection

Some Useful Links for Assessments

Some Useful Links:
Austrade: https://www.austrade.gov.au/

Austrade – Study Australia: http://www.studyinaustralia.gov.au/
Australian Bureau of Statistics – http://www.abs.gov.au/
ABS – household income and income distribution: http://www.ausstats.abs.gov.au/ausstats/subscriber.nsf/0/B0530ECF7A48B909CA257BC80016E4D3/$File/65230_2011-12.pdf
Universities Australia: https://www.universitiesaustralia.edu.au/

Australian Universities (comparable data) http://www.australianuniversities.com.au/compare-universities.html

Guide to Strategic Business Plan and market assessment: http://www.planware.org/salebi_report.htm 
Example of SWOT analysis: https://www.business.qld.gov.au/starting-business/planning/market-customer-research/swot-analysis/example
MRKT20052 MARKETING MANGEMENT AND DIGITAL COMMUNICATIONS
Assessment 1: Presentation Marking Guide
Value 20%
Criteria Weight Very Good Acceptable Unacceptable
HD (85-100%) D (75-84%) C (65-74%) P (60 -64%) P (50-59%) F (<50%)
CONTENT: 80%
Background information
of the company and
product/service
(3 marks or 15%)
1. Organisation Analysis 7.5% Information about the company or
organisation is thoroughly and clearly
reported, including the type of product or
service, employees, company history,
previous and current marketing efforts,
current knowledge about customers,
competitors etc.
Information about the company or
organisation is, for the most part,
thoroughly and clearly reported. Some
information that may be critical to the
marketing plan is missing.
The company or organisation
information is provided, but there is a
great deal of potentially important
information missing.
2. Industry Definition 7.5% A visual depiction and a verbal
description of the market definition is
provided that is reasonable and is based
on the company or organisation.
Either the visual depiction or verbal
description of the market definition is
missing. Both may be provided but are
not clear or reasonable.
There is no visual depiction of the
market definition. The verbal
description is incoherent. Necessary
assumptions are not provided.
Situation analysis (5 marks or 25%)
3. Macro Force Analysis 5% Evidence of using PEST framework.
Identified relevant market and or
environment trends and analysed the
implications.
Evidence of using PEST framework.
Identified relevant market and or
environment trends, but limited evidence
of analysis.
No evidence of using PEST
framework. Does not provide
relevant market or environment
trends.
4. Customer Analysis 5% Information about customers is
thoroughly and clearly reported. The
source of data is clearly reported (i.e.,
secondary or primary data, company
information).
Most of the important information about
customers is reported, although not as
thoroughly and clearly as possible.
Although some customer information
is reported, it is clear that only
minimal efforts toward attaining this
data have been made. The
information that is reported lacks
clarity.
5. Competitor Analysis 5% Information about all major competitors
or strategic groups is thoroughly and
clearly reported. Source(s) of the
information is provided. Any information
that is considered to be important to
know, but that has not been obtained
with reasonable effort is identified.
Information about most of the major
competitors or strategic groups is
provided. Not all of the information is as
clearly reported as possible. The report
does not explain missing data.
Some information about competitors
is provided, but the analysis lacks
thoroughness and clarity. There
appears to have been little effort
given to obtaining competitor
information and there is no
explanation for missing information.
6. Other Stakeholder Analysis 3% All key stakeholders are identified. Some of the key stakeholders are not
identified.
Key stakeholders are not adequately
identified.
Criteria Weight Very Good Acceptable Unacceptable
HD (85-100%) D (75-84%) C (65-74%) P (60 -64%) P (50-59%) F (<50%)
7. SWOT Analysis 5% A thorough SWOT analysis is provided,
based on the preceding analyses.
Strengths and weaknesses are clearly
identified as internal factors.
SWOT analysis is provided, but there
are some points missing from the
preceding analyses.
SWOT analysis is provided is
inadequate or applied incorrectly.
8. Problem and Opportunities
Statement
2% The problem and opportunities
statement are clearly related to the
company/organisation mission and are
clearly stated.
The problem and opportunities
statement is not clearly stated.
The problem and opportunities
statement is missing or is not
quantified or is inappropriate.
Conclusion and
References
(3 marks or 15%)
9. Effective Summary 8% The summary clearly communicates the
critical elements and presents the key
points of the presentation.
The summary provides some of the
information but fails to adequately
identify the key points of the
presentation.
The summary fades away and no
key take away is adequately
presented.
10.Referencing Format 7% Quoted material is identified with
quotation marks and a page number.
Correctly uses APA referencing for all
in-text citations and reference list.
Quoted material is identified with
quotation marks and a page number.
Consistently uses APA referencing style
for in-text citation and reference list.
Quoted material is not identified with
quotation marks and a page number.
Inconsistent or incorrect use of intext
citations and APA referencing
style.
Evidence of
Research
(5 marks or 25%)
11.Application of Theory 15% A high level of understanding theory is
revealed by the application to the case
or reflection.
Links between the case or reflection and
Marketing theory is made via
appropriate application.
Inadequate connections are made
between the case or ethical reflection
and marketing theory (course
content) which is thus not sufficiently
applied.
12.Academic References 10% Evidence of more than 10 (ten)
academic journals/textbooks being cited
through the presentation.
Evidence of at least 10 (ten) academic
journals/textbooks being cited through
the presentation.
Evidence of less than 10 (ten)
academic journals/textbooks being
cited through the presentation.
PRESENTATION STYLE: 20%
Title Slide
13. Introductory slide 5% The introductory slide clearly and
concisely presents all students’ names,
ID numbers, unit code and unit name,
campus, term and year, the title of the
assessment task, and the names of the
unit coordinator, lecturer and tutor.
The introductory slide is somewhat
unclear with not all of the information
provided.
The introductory slide only presents
students’ names and ID numbers.
Presentation
Quality Including
Voiceover
(4 marks or 20%)
14.Quality of Visual Aids 7% Strategic use of a variety of visual aids
that serve to enhance the presentation
and communicate clearly to the
audience.
A limited range of visual aids are used
that effectively communicate to the
audience and support the presenter’s
key points.
Visual aids are limited and/or they
are so poor they do not “aid” the
presentation.
15.Confidence 2% Full confidence is evident, masters
control of themselves throughout the
presentation.
Few displays of lack of confidence. The
student maintains control and “presence”
throughout their presentation.
Lack of confidence is displayed in
terms of mumbling, fidgeting,
shaking, voice wavering, losing
concentration.
Criteria Weight Very Good Acceptable Unacceptable
HD (85-100%) D (75-84%) C (65-74%) P (60 -64%) P (50-59%) F (<50%)
16.Reading 2% No reading from slides occurs at all
throughout the presentation. A normal,
and engaging, speaking voice prevails.
Refers to notes and slides, but largely
talks in their “own” voice.
Reads most of the talk from notes or
slides. Speaks in a “reading” voice.
17. Time Management 2% Presentation duration is exactly 5
minutes and reminders to “finish up” are
not necessary. Pace is such that all
main points received just the right
amount of time.
Presentation is well timed and finishes
close to the time limit. Reminders to
“finish up” are few or absent and all
points attract appropriate coverage.
Presentation finishes too quickly or
extends well beyond the time limit.
Constant reminders to “finish up”
are ignored and the pace becomes
uneven.
18.Clarity of Speech and use of
pitch, tone and inflection
2% All aspects of the presenter’s speech are
clear, and understandable. The
expressiveness of the presenter is
present as excellent use of tone and
inflection is made.
Most of what the presenter says is
understandable (loud enough, few
accent/mumbling difficulties). Variation
in pitch, tone and inflection is
appropriate.
Cannot understand what the
presenter is saying (due to loudness
and/or accent and/or mumbling). A
variation in pitch, tone and inflection
is largely absent.

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